51%
Want to returnSuccessful networking makes 51% of attendees want to return to the event.Research & evidence
The evidence points to relevance, purpose and measurable event value.
Research and modeled evidence behind InSync: attendee networking value, return intent, purposeful connection and the difference between external benchmarks and InSync scenario models.
External evidence
Meaningful networking is an event-value problem, not just a contact-count problem.
Freeman's 2025 Networking Trends Report surveyed attendees, exhibitors and organizers about why people network, what gets in the way and what makes networking feel valuable.
75%
Seek broader perspectives75% prioritize professional connections that broaden their industry perspective.49%
Value purposeful prompts49% say industry-topic or challenge prompts make networking more valuable.34%
Too salesy34% say networking feels too salesy; 31% say it feels awkward.Source: Freeman Networking Trends Report 2025, Networking Syndicated Survey, July 2025. The report includes 4,114 respondents: 2,326 attendees, 1,581 exhibitors and 207 organizers. The attendee sample was 90% U.S.-based, so these findings should not be treated as universal global estimates.
Organizer gap
Networking gets budget, but measurement and ownership lag behind.
Freeman reports that organizers allocate 20% of event budget to networking on average, while only 34% include measurement of networking effectiveness and 30% include audience insights. It also reports that 96% do not have a single dedicated staff member responsible for networking.
20%
Average networking budget shareNetworking is already a meaningful line item.34%
Measure effectivenessOnly about one-third include measurement in that networking budget.96%
No dedicated networking leadOwnership often remains distributed or implicit.InSync modeled evidence
Scenario models are not pilot outcomes.
Before live pilots, InSync uses scenario modeling to understand how many relevant opportunities might exist and how calm the momentary experience could remain under explicit assumptions.
563,036
Visitors modeledAcross ten professional event scenarios.10.70M
Relevant pairsModeled Relevant Connection Potential at 100% adoption across those scenarios.1.15
Dots at onceSimple average of modeled event-level dot means.67.64%
See 1–3 dotsIn the documented 50-person Monte-Carlo baseline; 23.98% see none.Interpretation: these are internal scenario-model outputs, not claims about guaranteed human outcomes. Live pilots are required to learn whether modeled opportunity turns into useful real-world interaction.